In this session, DRPG Senior Creative Director Tommy Moore takes us through the skills, tools and mindset necessary to thrive with EI at the forefront of our minds. Despite all technological advances, human emotion is more important than ever to succeed. Understanding how to utilise AI as a tool as part of the Human Decision Making (HDM) process is key if we want to create communications that really works.
Hands up, this is a robbery!
Themed as an immersive bank robbery, we’ll be looking at how your organisation can better use innovative AI and their people’s own EI to get to the ultimate prize. We’re going to explore what tools and tactics it takes to get the loot of insight and get away with the valuables, and how AI and human emotional intelligence can be the perfect partners in crime. And your soft skills are actually the super power in this. That’s a fact.
The equation is simple: EI>AI. Emotional intelligence (EI) is a rare commodity and its stock value has never been higher in an era of throwaway tech-led solutions. The future belongs to the emotionally intelligent innovators who blend the worlds of innovation and human understanding together
Key learnings:
- AI is killing SEO
- AI and EI are the perfect mix to reach audiences and affect brand visibility, Human Decision Making (HDM), and ultimately ROI
- The superpower is human experience and wisdom – AI should at best be the central library of our collective human superpowers
- AI technologies such as Ethical Facial Analyses and Neural Tracking help us get away with the perfect score
- The future belongs to emotionally intelligent and attuned innovators
